I started making wreaths in 2014, back when I was a single mom who wanted something to keep busy at night in the quiet hours after my daughter went to bed. I loved crafting for fun. But then friends and family saw my wreaths and were begging me to make one for their home. So I started a Facebook business page and an Etsy shop the same day and started making more. Annnnnd the little extra cash was nice.
In the beginning, I had zero clue what I was doing on Etsy. I treated it like Craigslist – you take a picture wherever you can (no editing), write up some information on it and post it. Done and done. Or so I thought. But only friends and family were purchasing. No one else was finding my shop on Etsy. So I started doing some research and testing in my own shop. I hired a few business coaches and really worked on my shop and marketing my business.
Over the past few years, I have figured out what works and what doesn’t on Etsy. I’m an accountant by day so I love numbers and the analytical side. So here’s some numbers on me:
I have at least doubled my orders and revenue every year for the past 3 years
I have over 3,000 sales on Etsy
I’ve sold over 500 of the Etsy Seller eBooks I created
I have completed over 150 shop reviews for clients
I teach regularly to my group of 150+ members in an Etsy Coaching Group
I’ve taught two courses on how to sell on Etsy
I was featured in the January/February 2018 edition of the magazine First For Women
I’ve been asked to speak in countless Facebook groups as an Etsy expert and at three conventions this year
Now I’m sharing everything I’ve learned through a new extension of my business – Handmade Sellers University – where creatives just like you can learn how to open an Etsy shop and also how to optimize it and your entire business to get more views and sales.